on-demand sold-out classics of the house, remade for you on request
bridal and occasion wear custom-made gowns for weddings and special events
made-to-measure tailored designs crafted for a perfect fit

It was during an exciting encounter between designer Baraa Ben Boubaker Gouillou and the prestigious Musk & Amber gallery in Tunis that this bold and ambitious project was born.
Driven by a need for excellence in favor of luxury and Tunisian know-how, the “On tisse pour tous” project is a plea for sublimated know-how, a commitment to make the art of living of a thousand-year-old country shine through. This exhibition presents a unique artwork: that of a designer who travels through different worlds as a source of inspiration. The gallery welcomes a designer and her craftswomen as an artist. Craft teases fashion with itinerancy and poetry, and becomes art.
“On tisse pour tous” is an itinerant concept that evolves between limited editions, the “Baraa X Musk & Amber” exhibition and unique, and made-to-measure pieces. In our cultures, weaving is a matter of dialogue. In our families, we weave for celebrations and out of generosity. Baraa and Musk and Amber take a modern, proactive approach to weaving, perpetuating the tradition with elegance.

Défilé Baraa au Nikki Beach Monte-Carlo le 13 juillet 2019 pour présenter la Collection Baraa Spring-Summer 2020 avec une toute nouvelle Capsule Homme.
Photos Alain Duprat – © newday photo agency-alain

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FDT : Décris-nous la femme BARAA
BARAA : La femme BARAA est une battante. C’est une femme pleine de vie, qui aime jouer de son charme. Elle est épanouie, bien dans sa peau et aime être différente des autres. La femme BARAA doit briller à travers le vêtement et non le contraire.
FDT : Si tes créations pouvaient parler, quel message voudraient-elles passer ?
BARAA : La liberté ! L’humain. J’aime la femme libre qui s’assume, qui assume sa féminité, qui se bat, qui est forte mais en même temps douce… C’est ça le message derrière BARAA.

Kenza Fourati (Osay The Label, NYC, USA) wears the Quartz, Sahara and Murex dresses by Baraa, and shows they are fit for any situation.
Photos ©OsayTheLabel